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Ugly Apple Cafe

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March 6, 2017 by Laurel Burleson

Unexpected Pesto

In the fall, at the end of the season, I went to a farmer I work with for some squash and whatever else she could give me. I was expecting squash, garlic, potatoes, and maybe some Swiss chard. She sold me all of those things plus had some turnips, radishes and a lot of mustard greens. I haven’t done a lot with mustard greens, eating or cooking. I have treated them like collard greens before, slow braising with bacon and cider, but these were tenderer than collards and really beautiful. She just had too many and not enough people wanted them at the market. I told her I didn’t have a plan for them, but I would give it a shot.

Swiss Chard

When I got them back to the kitchen I washed and tasted them. BOOM! Horseradish! Sharp, tangy horseradish flavor that wasn’t too spicy but bright and fresh. I knew I had to do something special with them. I decided to go for a pesto.

Pesto is usually basil, garlic, lemon, olive oil, pine nuts, and Parmesan cheese. Also salt and pepper, but that *almost* goes without saying. I have done different versions in the past, changing the ingredients based on what was seasonally available and for different flavor profiles. Examples include walnut pesto (subbed for pine nuts) or zucchini pesto (zucchini in addition to the standard recipe.) A good rule of thumb is: change one thing at a time. The result will still resemble pesto but be a little different (no need to reinvent the wheel).

I usually follow this advice, but for these mustard greens I stepped a little further outside the box. I completely replaced the basil with the greens and instead of pine nuts I used pepitas otherwise known as green pumpkin seeds. Pine nuts to me have a little bit of a sharp flavor and since I was getting a bit more sharpness from the mustard greens I wanted to go with something nuttier. It also helps that I had pepitas on hand, but I like their sweetness also. I think pecans might have been a good substitute in a pinch as well.

Lemon + Ingredients

Here are the ingredients I ended up using:

  • 4 cups rough chopped mustard greens
  • 1 cup rough chopped chard (or spinach)
  • 1 Tbsp garlic (either 1 large clove or 2 small)
  • Zest and juice of half a lemon (more juice to taste)
  • 1/2 cup grated parmesan cheese
  • 1/2 cup toasted pepitas
  • Salt and pepper to taste

Once I had a rough idea of what I wanted to do, it was just a matter of processing everything together. I make pesto in a food processor. The professional version is the brand Robot Coupe, but any large bowl food processor will work. Kitchen Aid makes a nice one and everything comes apart for easy cleaning which is super helpful. Also a microplane for the lemon zest is easiest and a great tool to have not only for zest but for fresh nutmeg or hard cheeses. If you don’t have one, you can use a zester or peeler to get the lemon zest, just be careful not to get much of the white pith as it is bitter and not in a good way.

Pepitas, Garlic, Lemon Zest and Salt.

Start with the nuts, garlic and lemon zest in the processor with a pinch of salt. Pulse until finely minced. Then add the greens. You may need to add them in batches and scrape the sides down with a silicone spatula. If it won’t all fit, scoop some into a separate bowl, it can be mixed together at the end. Add the lemon juice and the cheese and pulse to combine. Stream in the oil while the food processor is running but be sure not to keep it running too long once the oil is in. You don’t want the oil to get too hot as it can also become bitter. Once the oil is in, taste and adjust the salt and pepper.

Salt and acid are very subjective. If you aren’t sure if a recipe needs more salt or acid, take a dollop on a spoon. Put a few grains of salt on it and see if it improved the flavor or if it is too much. Still not sure, try a drop of lemon juice and see what you think. It only takes a tiny amount of salt or acid at a time. After some practice with this, it will be easier to tell. Also salt isn’t always the answer. Pretty frequently if a dish is “just missing something” a little fresh lemon or some vinegar brightens it up and gives it the depth it needs.

Once the pesto is finished, use it right away or freeze it either in zip-top freezer bags or in a FoodSaver vacuum system. Just be careful not to vacuum the bag so tightly that the pesto mushes out before it has a chance to seal. Follow the manufacturer’s directions. This should keep in the freezer for several months. On the cart, I like to mix this pesto into the eggs for the frittatas with vegetables like roasted butternut squash or on a sandwich with some ham. It’s also great on a crostini with parmesan (with more pepitas) as a quick easy appetizer.

Garnished with shaved parmesan and pepitas

The big take away I got from this experience was be willing to go for it. I didn’t know what I was going to do with those mustard greens when I drove away from the farm. I tasted them and had an idea that ended up working out great.

If it hadn’t worked out great, I still would have learned something and I would have been out a little time and a little money. Sometimes making mistakes is part of the fun. I know lots of great home cooks who get really anxious when not following a recipe to the letter.

Cooking is like painting or sculpting, not photography or chiseling. You can usually fix problems that arise or it just becomes something new. If you can go with the flow, taste along the way and have a solid foundation to build off of … anything is possible.

Filed Under: Blog Tagged With: Pesto

October 26, 2016 by Laurel Burleson

A New Venture In Mobile Food

I didn’t necessarily think it would be easy, but starting my own food cart for Madison Wisconsin is not as easy as I thought, and I am not open yet!  I officially open the Ugly Apple next week! The city of Madison website has tons of information but there was a lot I had to learn on my own.  And there’s a lot of doubt.  The upside of the cart plan is the start up is about one tenth of what a new restaurant would cost and I can get up and running relatively quickly.  It’s still a lot of money though, and if you are going it alone (like I am) it is a lot of work.  There are things I never thought I would have to learn about (like RV equipment and internet security) and lots of things I knew I’d have to know, but didn’t realize the detail (like insurance, labor laws, and effective blog posting).

First of all, is has been fun so far.  I’ve been cooking since I was in high school (approximately 15 years) and it’s all I’ve ever wanted to do.  I have other interests, but food is universal.  Everyone needs it. It’s where we share our closest moments with family and friends. It helps when we are sick. It is connected to some of our most treasured memories.  I love food.  I’ve wanted to work with food my whole life.  Some people get famous cooking, some people get rich.  I don’t think I will get to be either, but I am so psyched I will get to cook my food for people who will enjoy it (I hope) and try to make a difference along the way.

Second of all, if you want to start a food cart (or anything else for that matter) make it be something you don’t mind thinking about at least 80% of the time.  This cart had basically consumed my life, and I don’t mind.  I love it.  If I didn’t love it, it would be awful.  This seems like an easy thing, but the thing you love and are willing to do all the time has to be something people need or want. It also has to be different enough from what other people are doing to keep you in business.

At this point I am mostly speculating that The Ugly Apple fits that criteria.  I did some research, got a lot of good feedback, and I jumped in the deep end.  At some point you just have to go for it and hope it works out.

But there’s more than hope too. There are tons of small business resources out there.  In Wisconsin, especially Madison and Milwaukee, the Wisconsin Women’s Business Initiative Corporation (WWBIC) has been a valuable resource.  They have classes that are free or inexpensive, and so many people who have been there and can help, suggest, reference, and listen.  They also give loans.  They are an amazing organization.

I thought about crowd sourcing.  It seemed weird to ask for money without giving a tangible thing in return.  Since I wasn’t open yet, I didn’t know exactly what I could offer beside theoretical sandwiches and an honorable mention on a “Wall of Awesome”.  This seemed lame.  Then I found Kiva. Kiva is a crowd sourcing loan site.  They help people all over the world do things way more important than start a food cart but they helped me anyway.  You can choose the amount you need but it helps to be specific: who you are, what your business is, and what the money will specifically buy.  Kiva reps guide the borrowers to craft a compelling loan page and there are tips on the site about how many people to contact and when to try to get enough lenders to reach your goals.  I think a lot more people who contributed were comfortable giving me money because they knew they would get it back.

Thirdly, I know very little about building.  When I was a kid, I helped my dad assemble furniture and theater sets for school plays but that’s about it. I wanted a great cart so I commissioned a builder from upstate Wisconsin, Caged Crow Fabrications, to build my cart.  They have built other carts for Madison, all unique and fun.  They did an amazing job on my cart. Just based on sticker price there are cheaper options. However I was looking at it as a space that would stand out, start a conversation, be a surprise, and have all the technical aspects to be safe for food service. Under that criteria, it was definitely worth the price.

Also important in the discussion of building vs buying a cart is the Madison regulation about mobile food. In Madison there are currently no food trucks, only carts.  I heard a rumor that might be changing soon, but not for now.  The carts must be no more than 56sqft and the smallest premade trailers I found were 6’x10′. There might be smaller out there somewhere, especially with the tiny house movement gaining momentum, but not that I found when I needed it and I really fell in love with the work Caged Crow does.  Check it out, they do some really cool things!

To make everything you need fit in 56sqft and be mobile, RV equipment turns out to be the best stuff for the job.  Water filters for coffee might be a whole other post so I’ll skip that for now. Everything inside the cart moves around and has to get strapped down or netted before going anywhere.  Also working on a slight angle is a little hard to get used to.  Thinking about how much gas, propane, and water I have for a shift is something I never had to care about before as well as lining up a 2 ton trailer and driving a full size pickup with the trailer attached.  Parking the trailer.  Getting used to getting the trailer and truck to go where you want them to all the time. That last one I have Not mastered yet.  Much more practice needed there.

Mobile food is so much different that restaurant food.  But it is fun!  Maybe more fun?  I think that is completely dependent on the restaurant and the cart in question.  I’m having a lot of fun with The Ugly Apple. I’m gonna let it ride for now.

Filed Under: Blog

About Us

Launched in August of 2016, we serve tasty breakfast and coffee in downtown Madison while focusing on farmers' overstock produce and minimal waste.

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